Our History and Heritage

History and heritage banner

Designed & Handcrafted in Britain since 1968

We’re proud of our roots, starting in 1968 in the small Yorkshire mill town of Batley. It’s a place built on hard work and determination: two excellent qualities that we believe are at the very heart of our thriving business.

HSL is a family-run business with comfort specialist stores nationwide. We’ve devoted our lives to finding clever ways to make people more comfortable and CleverComfort™ is our unique system, combining science and experience, to create a chair that is designed to fit you perfectly.

Since opening our doors 50 years ago, we have always focused on quality materials, expert craftsmanship and friendly customer support. In this time we have expanded to a national company, almost reached our 60th store mark and launched our Home Consultation service. We are proud of what we have created but we’re even prouder of our heritage and history.

Whilst we are very much Yorkshire born and bred, we have 59 comfort stores around the country. You’ll always be assured of a friendly welcome and a cup of tea while you chat through the options with our Comfort Specialists. Once you’re happy with your choices, we’ll hand-make your choice of comfort chair or sofa.

We don’t just make chairs, sofas and beds. We handcraft beautifully upholstered furniture. Our skilled craftsmen have decades of experience behind them and exacting standards. Don’t just take our word for it. Visit your local comfort store and try out our furniture for yourself: you’ll be amazed at the difference, and the comfort.

Quality craftsmanship never goes out of fashion.

Find your nearest HSL Store



What our customers say about us

  • Excellent customer service. The staff were very helpful and nothing was too much trouble.

    Mrs. A Richardson

  • Very pleased with the friendly service. The layout of the shop is very impressive. We bought a chair - Swivel Ayr.

    Mrs. G Wilson

  • Did order a leather riser recliner chair. The staff were really good, neither pushy or slow to assist. Couldn't have been more helpful and went to great pains to ensure I had every piece of information required.

    Brenda Lees

  • We were very pleased with the speed of delivery, and the delivery men were very polite and helpful.

    Mr. and Mrs. Swanborough

  • I went to your store with my sister who wanted a drop arm sofa and the staff were absolutely delightful. We were offered tea and the staff that dealt with us couldn't have been nicer. It was such a pleasure to be looked after by such nice people and we were there for over an hour - they couldn't do enough.

    Mrs. N Ellis

  • We are very pleased indeed with the service received. Well informed staff, pleasant, smiling and no harassment; they could not have been more helpful.Text -

    Mrs. C Bingham

  • We are completely satisfied with our 3-seater sofa, armchair and recliner.

    Mr. Higson

  • My husband who is recently out of hospital was shown a comfortable seat. I must commend your assistant, having been in the trade all of my working life I know good service when I see it. The suite we ordered came quick enough. Well done Kim.

    Mrs. Olivean

Read more customer testimonials