Our History and Heritage

History and heritage banner

Designed & Handcrafted in Britain since 1968

We’re proud of our roots, starting in 1968 in the small Yorkshire mill town of Batley. It’s a place built on hard work and determination: two excellent qualities that we believe are at the very heart of our thriving business.

HSL is a family-run business with comfort specialist stores nationwide. We’ve devoted our lives to finding clever ways to make people more comfortable and CleverComfort™ is our unique system, combining science and experience, to create a chair that is designed to fit you perfectly.

Since opening our doors 50 years ago, we have always focused on quality materials, expert craftsmanship and friendly customer support. In this time we have expanded to a national company, almost reached our 60th store mark and launched our Home Consultation service. We are proud of what we have created but we’re even prouder of our heritage and history.

Whilst we are very much Yorkshire born and bred, we have 59 comfort stores around the country. You’ll always be assured of a friendly welcome and a cup of tea while you chat through the options with our Comfort Specialists. Once you’re happy with your choices, we’ll hand-make your choice of comfort chair or sofa.

We don’t just make chairs, sofas and beds. We handcraft beautifully upholstered furniture. Our skilled craftsmen have decades of experience behind them and exacting standards. Don’t just take our word for it. Visit your local comfort store and try out our furniture for yourself: you’ll be amazed at the difference, and the comfort.

Quality craftsmanship never goes out of fashion.

Find your nearest HSL Store



What our customers say about us

  • Really delighted with the service from this shop. We were dealt with by Helen who certainly knew all about the products. She helped us to consider and compare etc. then choose the chairs. We received them in 2 weeks and 3 days. Well done, chairs much admired.

    Miss Monica M Jackson

  • Very precise and helped us to decide what chair was right for me. I am delighted with it. Its very comfortable and easy to get out of. Thank you for all of your help.

    Jean Woodall

  • My elderley mother was treated with great respect and kindness by Garth. He explained everything about the chair and bed to us and was a credit to the company. She purchased both a bed and chair and we are delighted with the service that received.

    J Patterson

  • My husband who is recently out of hospital was shown a comfortable seat. I must commend your assistant, having been in the trade all of my working life I know good service when I see it. The suite we ordered came quick enough. Well done Kim.

    Mrs. Olivean

  • The delivery personnel were prompt and efficient. Their manner was personable and obliging.

    Mrs. Lynch

  • My adjustable bed from HSL is a godsend. I’ve now purchased a riser recliner too!

    Mrs. Rogers

  • My husband and I are both disabled. When we finally decided on the chairs we wanted, she made us a nice cup of tea and left us with the materials to choose from. No pressure at all, it was like home from home.

    Mrs. McLean

  • The service that we received was outstanding. The sales assistant was very knowledgeable and helped to explain how the chairs are fitted to the customer. Nothing was too much trouble and she helped us to choose the right items with ease. The provision of a cup of tea was very welcome and made the whole selling experience much more friendly. The other assistant was very helpful with matching fabrics and we got just what we required. Well done,

    J V Weller

Read more customer testimonials