Our History and Heritage

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Designed & Handcrafted in Britain since 1968

We’re proud of our roots, starting in 1968 in the small Yorkshire mill town of Batley. It’s a place built on hard work and determination: two excellent qualities that we believe are at the very heart of our thriving business.

HSL is a family-run business with comfort specialist stores nationwide. We’ve devoted our lives to finding clever ways to make people more comfortable and CleverComfort™ is our unique system, combining science and experience, to create a chair that is designed to fit you perfectly.

Since opening our doors 50 years ago, we have always focused on quality materials, expert craftsmanship and friendly customer support. In this time we have expanded to a national company, almost reached our 60th store mark and launched our Home Consultation service. We are proud of what we have created but we’re even prouder of our heritage and history.

Whilst we are very much Yorkshire born and bred, we have 59 comfort stores around the country. You’ll always be assured of a friendly welcome and a cup of tea while you chat through the options with our Comfort Specialists. Once you’re happy with your choices, we’ll hand-make your choice of comfort chair or sofa.

We don’t just make chairs, sofas and beds. We handcraft beautifully upholstered furniture. Our skilled craftsmen have decades of experience behind them and exacting standards. Don’t just take our word for it. Visit your local comfort store and try out our furniture for yourself: you’ll be amazed at the difference, and the comfort.

Quality craftsmanship never goes out of fashion.

Find your nearest HSL Store



What our customers say about us

  • Both the ladies at your store were very helpful and spent a lot of time explaining items to us and showing us how things worked. As a result, we were able to make sure that what we purchased  was just what we wanted.

    Mrs. Brenda Burrett

  • Very satisfactory, very welcoming, nice cuppa and biscuit. Could not fault the manner and obligingly helpful staff. Thank you, will recommend you to family and friends.

    M A Taylor

  • It was a pleasure to shop at HSL Bathgate largely due to Anne who made us feel so welcome and had endless patience in helping us to decide on the most suitable chair and the upholstery. The chair was delivered sooner than expected and is in constant use and as I am flat bound it is important that I have two comfortable chairs that helps me to relax. The tea and biscuits were also very welcome. Thank you.

    Mr. Hamilton

  • The service that we received was exceptional from the moment that we stepped into the shop and the moment that we left.  I would not hesitate to use your services again and would recommend you to family and friends.

    Mr. Graham Neal

  • My swivel chair and stool are extremely comfortable… my ankles are no longer swollen!

    Mrs. P

  • The assistant couldn't have been more helpful. I didn't feel pressured into anything, and felt very relaxed,

    Julie Wilson

  • I’m enjoying my chair, and have had everything explained very clearly by your delivery man.

    Mrs. Gibbons

  • Just bought a couple of armchairs and slipper box from your Stockton store. We received unbelievable service and advice from your specialist, Amanda, she is a credit to your company and deserves praise. It was a very pleasurable experience. Thank you.

    John Holley

Read more customer testimonials