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What is CleverComfort™?

Our 50 years of handcrafting specialist furniture and finding the perfect chair for the many customers who visit each year has given us a unique perspective on comfort. We know that our customers, like our furniture, do not come in one size.

We have learnt the unique ways in which people sit, sleep, stand and move. We have spoken to people about the impact their lifestyle has on their bodies, where and why they ache, and what helps relieve their discomfort.

We complement this with the specialist insight of our partner Occupational Therapist, Julie Jennings Dip COT HCPC.

We understand that good posture can have a wide range of benefits to your wellbeing – from relief of aches and pains, to improved circulation, digestion and breathing.

We call this combined knowledge and experience CleverComfort, and it goes into the design of every chair, sofa and bed we make. Through this, we create ranges of furniture which deliver true comfort.

Whilst we have been working in this way for more than half a century, we continue to learn more about comfort every day, and, as we learn, we feed this knowledge back into our product development.

Our beautifully made furniture is still upholstered using traditional techniques by skilled craftsmen, but we are also pioneers: using cutting-edge technology; innovative design and manufacturing processes; and the latest fabric trends, to make your life more comfortable.

Our unique approach is reflected in our industry awards and independent accreditations.


Our ranges are designed to fit the unique bodies of the nation and, through our 7-Point Seating Assessment™, we find the right furniture for you. Visit your local Comfort Store today, or make an appointment with our Home Visit teams to learn more.