Deaf Awareness

DEAFNESS is the third most common disability in the world, but you probably wouldn’t spot a deaf person in a crowd. It’s important to realise is that people aren’t simply either deaf or hearing. There are varying degrees of deafness, from being hard of hearing to being profoundly deaf.


Someone who is hard of hearing may have the TV or radio turned up loud, may ask you to repeat what you’ve said, or may appear to be ignoring what’s being said around them. Depending on the amount of hearing that deaf people have, they may tell you they can’t hear, you might spot a hearing aid, their voice could sound very diff erent to what is considered normal, or they may be communicating with someone else in animated hand gestures (sign language) which you probably can’t understand.


    • Attract the customer’s attention before speaking. The best way is a gentle touch on the shoulder or gently waving your hand.
    • Always ask how you can help. Don’t shout.
    • Make sure you are in a well-lit area where your customer can see your face this can make lip-reading and watching facial expressions easier.
    • Look at and speak directly to your customer.
    • Use your usual voice level, if a deaf person uses a hearing aid it can be very uncomfortable for them and can be seen as though you are shouting.
    • If necessary, ask if another method of communicating would be easier, for example a pen and paper, phone text message.
    • Don’t put your hands in front of your face when speaking.
    • Use visual aids when possible, such as pointing to printed information on a leafl et/brochure.
    • Talk at your normal rate, or slightly slower if you normally speak very fast.
    • Don’t say – ‘It doesn’t matter’ or ‘I don’t understand
    • Use short sentences and simple words with normal lip movements.


Try to learn a bit of fingerspelling or British Sign Language (BSL) which is a great skill to have!


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What our customers say about us

  • My elderley mother was treated with great respect and kindness by Garth. He explained everything about the chair and bed to us and was a credit to the company. She purchased both a bed and chair and we are delighted with the service that received.

    J Patterson

  • Your products have demonstrated the importance of well-designed, back-friendly furniture.

    Mr. Russell

  • My adjustable bed from HSL is a godsend. I’ve now purchased a riser recliner too!

    Mrs. Rogers

  • Excellent customer service. The staff were very helpful and nothing was too much trouble.

    Mrs. A Richardson

  • The service that we received was exceptional from the moment that we stepped into the shop and the moment that we left.  I would not hesitate to use your services again and would recommend you to family and friends.

    Mr. Graham Neal

  • I will certainly be recommending HSL to other people. It is nice in this day and age to receive pleasant and courteous service. Thanks again - satisfied customer.

    L Denton

  • The delivery personnel were prompt and efficient. Their manner was personable and obliging.

    Mrs. Lynch

  • We would not hesitate recommend your company to anyone. Thank you to everyone.

    Carol Hamilton

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