Deaf Awareness

DEAFNESS is the third most common disability in the world, but you probably wouldn’t spot a deaf person in a crowd. It’s important to realise is that people aren’t simply either deaf or hearing. There are varying degrees of deafness, from being hard of hearing to being profoundly deaf.


Someone who is hard of hearing may have the TV or radio turned up loud, may ask you to repeat what you’ve said, or may appear to be ignoring what’s being said around them. Depending on the amount of hearing that deaf people have, they may tell you they can’t hear, you might spot a hearing aid, their voice could sound very diff erent to what is considered normal, or they may be communicating with someone else in animated hand gestures (sign language) which you probably can’t understand.


    • Attract the customer’s attention before speaking. The best way is a gentle touch on the shoulder or gently waving your hand.
    • Always ask how you can help. Don’t shout.
    • Make sure you are in a well-lit area where your customer can see your face this can make lip-reading and watching facial expressions easier.
    • Look at and speak directly to your customer.
    • Use your usual voice level, if a deaf person uses a hearing aid it can be very uncomfortable for them and can be seen as though you are shouting.
    • If necessary, ask if another method of communicating would be easier, for example a pen and paper, phone text message.
    • Don’t put your hands in front of your face when speaking.
    • Use visual aids when possible, such as pointing to printed information on a leafl et/brochure.
    • Talk at your normal rate, or slightly slower if you normally speak very fast.
    • Don’t say – ‘It doesn’t matter’ or ‘I don’t understand
    • Use short sentences and simple words with normal lip movements.


Try to learn a bit of fingerspelling or British Sign Language (BSL) which is a great skill to have!


For more information check out or take a look at this sign language guide from Sound Apex

What our customers say about us

  • Two of your consultants, Robert and Dave, visited my mother yesterday for a home consultation. We spent 2 hours trying out chairs and discussing her needs. During this period they demonstrated the utmost courtesy and patience. They were happy to give her a quote and did not try any hard sale either! What a brilliant service.

    Isabel Singh

  • We were very pleased with the speed of delivery, and the delivery men were very polite and helpful.

    Mr. and Mrs. Swanborough

  • I’m enjoying my chair, and have had everything explained very clearly by your delivery man.

    Mrs. Gibbons

  • On each of our two visits we were dealt with with courtesy and efficiency. We were put undo no pressure at all to make a purchase. We were able to take our time and make our own decisions. The advice we were given was both informative and helpful. It was a lovely cup of tea also!!

    Mrs. P Husted

  • Very pleased with the friendly service. The layout of the shop is very impressive. We bought a chair - Swivel Ayr.

    Mrs. G Wilson

  • Friendly, precise and pointed out all of the details of furniture functions of the chairs that we were interested in. Didn't rush us but provided us with cups of tea. We left with all of the information we needed and returned a few days later and purchased 2 chairs. They were delivered as promised and we are very pleased with them, thank you.

    Mrs. Cranmer

  • I was surprised how friendly the staff were and the atmosphere was the same.They showed us quite a few suites, nothing was too much trouble. I am delighted with the suite I chose. So comfortable and it looks great.

    Mrs. B Acker

  • Your products have demonstrated the importance of well-designed, back-friendly furniture.

    Mr. Russell

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