There are 850,000 people with dementia in the UK, with numbers set to rise to over
1 million by 2025. This year alone, 225,000 will develop dementia; that’s one person every three minutes. 1 in 6 people over the age of 80 currently have dementia.

Every day at HSL we meet customers on their own dementia journey, which is one of the reasons we are proud to have named the Alzheimer’s Society as one of our 2019 nominated charities. Dementia Friends is an Alzheimer’s Society initiative and we are pleased to be in the final stages of becoming an official Dementia Friends partner.

590x590 Alzheimers Society Logo

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Our teams currently undertake specialist training with Occupational Therapist Julie Jennings Dip COT, HCPC. In addition to this, we are going to work with the Alzheimer’s Society to ensure we understand how to best support our customers with dementia and those who accompany them.

This training will take place across our business from the Customer Care Team to our Comfort Specialist and Home Visit teams. Achieving the right level of postural support helps remove a source of discomfort for all of us, and so we wouldn’t dream of allowing dementia to prevent anyone from being able to enjoy their own personalised comfort.

Our company CEO, Guy Critchlow’s father sadly suffers from dementia. His own personal experience, and his passion of the HSL company ethos, has driven his recent training to run in the 26.2 mile Edinburgh Marathon, raising money for Dementia Friends.

In Guy’s own words:

“A picture does not always tell the whole story. Just a few short years ago this photo of my Dad with my son, hands held to ensure he did not trip, would have been quite normal yet the roles are actually now reversed.


Marathon Dementia

Running the Edinburgh Marathon will coincide with the last day of this year’s Dementia Action Week (20th-26th May), and the thought of running for my Dad has given me that extra boost on those cold Spring mornings when I get up at 5am to go for a run.”

If you would like to show your support for Guy’s Edinburgh Marathon endeavour on behalf of the Dementia Friends by the Alzheimer’s Society, then please visit All donations would be most welcome.