Celebrating VE Day with HSL: Honouring our Heroes
Victory in Europe Day, known as VE Day, is a very special date in British history. On May 8th, 1945, the end of World War II in Europe was announced. Streets filled with people, and communities came together to celebrate peace and remember the bravery of our Armed Forces. At HSL, we believe in honouring that spirit, not just on VE Day, but every day.
VE Day Celebrations: Where Comfort Meets Commemoration
This year, HSL is excited to bring VE Day celebrations to our showrooms. We’re inviting everyone to join us for a complimentary slice of cake and a cup of tea. You’ll be able to sit back in one of our famously comfortable chairs and enjoy the company of your community. We’re decorating all our stores for the occasion, so wherever you are, you can get into the VE Day spirit.
Our special VE Day tour will visit these showrooms on the following dates:
Tuesday 6th May - Hastings - St. Leonards-on-Sea, 1 Marine Court, TN38 0DX
Wednesday 7th May - Hendon - 240 Watford Way, NW4 4UB
Thursday 8th May - Guiseley - Otley Road, LS20 8LZ
Friday 9th May - Formby - Unit 1, 47/49 Three Tuns Lane, L37 4AQ
And, of course, our other HSL stores will also be taking part, making sure the celebrations are felt across the country.
A Tribute to Our Heroes
A highlight of our VE Day events is the chance to see our exclusive military-themed Glenmore chairs. Handcrafted by HSL’s expert team, these chairs are inspired by the uniforms of the British Army, Royal Navy, and Royal Air Force. Each one is made to symbolise the care, commitment, and respect we hold for the UK’s military heroes.
Originally created to mark the 75th anniversary of VE Day, these special chairs continue to travel the country, offering a unique opportunity to experience their comfort and craftsmanship up close. We’re proud of our 55+ years of British heritage, and we hope these chairs will resonate with visitors, younger and older.
Meet the Team and Join the Festivities!
At each event, HSL showroom staff will be leading the celebrations and assisting customers. Our Marketing and PR teams, along with area managers, will also be attending selected dates. Every store will be hosting a special afternoon tea, bringing people together to share stories, remember our heroes, and enjoy a true British tradition.
Join Us in Store This VE Day
We hope you’ll join us at HSL this VE Day. Bring your friends, share a cuppa, and let’s remember our heroes together. Whether you’re coming for the commemorative chairs, the community, or just a comfy seat and some cake, you’ll find a warm welcome waiting for you.
Visit your local HSL showroom for a VE Day to remember!
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