1. Background
High Seat Limited, of Units 1–3 Grange Road Industrial Estate, Grange Road, Batley, West Yorkshire, WF17 6LN, together with all companies within our group (collectively “HSL”, “we”, “us”), is committed to protecting and respecting your privacy.
We take our responsibilities as a Data Controller seriously. We manage personal data in a respectful manner, mindful of the wishes of our customers and in accordance with the requirements and spirit of the General Data Protection Regulation ((EU) 2016/679) (“GDPR”) and all applicable UK data protection laws.
This Privacy Policy explains what personal data we hold about you, how we use it, who we may share it with, and the rights you have under GDPR. It applies when you visit our stores, when we visit you in your home, when you contact our Head Office, or when you use our website.
We regularly review and update this Privacy Policy. If we intend to use personal data for a new purpose, we will update this policy and inform individuals before any new processing begins.
HSL is a UK-registered company. We aim to process all personal data within the European Economic Area (EEA). Where personal data must be transferred outside the EEA, we will only do so where appropriate contractual safeguards are in place to ensure your data is protected to standards equivalent to those within the EEA.
2. What personal data do we hold and process?
HSL may hold some or all of the following information about you:
- Your name
- Your contact details (address, telephone number(s), email address)
- Details of any individual authorised to speak on your behalf
- Your gender and age bracket
- Certain medical conditions you have shared that are relevant to your purchase, including VAT exemption eligibility
- Enquiries you have made and your product preferences
- Information on how you heard about us
- Orders you have placed
- Payment method information and your customer account balance (if applicable)
- Communications you have had with us
- Your preferences for ongoing communication
- Website usage information such as your location and search preferences. We also use Google Analytics to collect non-identifiable marketing and behavioural data. This data cannot be linked to individual users and is retained for 26 months before being permanently deleted.
We do not knowingly collect or hold information relating to children. Individuals under the age of sixteen should not provide personal data to us.
3. How do we use your data?
We may use your personal data for the following purposes:
- To provide goods and services to you
- To manage financial transactions between us
- To support customer service interactions
- To verify your identity
- For crime and fraud prevention, detection and related purposes
- With your consent, to contact you about offers, products, and services we believe may interest you
- For marketing purposes and to help us better understand customer needs
- Where required by law or regulation (e.g., investigations or legal disputes)
4. Lawful basis for processing your data
The GDPR requires us to identify which lawful basis we rely upon to process personal data.
Legitimate Interests: This is the primary legal basis used by HSL. Processing may be in your interest (e.g., providing valuable product information) or in our interest (e.g., supplying goods and services).
These Legitimate Interests may include:
- Selling and supplying goods and services to customers
- Maintaining the safety, health, and welfare of customers and employees
- Understanding customer trends, preferences, and needs
- Improving existing products and services and developing new ones
- Complying with legal and regulatory obligations
- Preventing, investigating, and detecting crime, including collaboration with law enforcement
- Managing customer enquiries, complaints, and disputes
- Protecting HSL by taking action against third parties who breach obligations or commit criminal acts
- Handling legal claims or regulatory enforcement actions
Legal Obligation: We retain certain information, such as financial transaction records, to comply with legal, taxation, and accounting requirements.
Consent: Where required, we will obtain your consent to send newsletters or marketing communications. You may withdraw consent at any time.
5. How long do we hold your data?
We retain personal data only for as long as necessary for the purposes outlined in this policy. Different retention periods apply to different categories of data. Once data is no longer required, it will be erased or archived in a secure format beyond operational use.
6. Who do we share personal data with?
We may share your personal data with a limited number of trusted third parties where necessary to support our business operations. These may include:
- Individuals or companies you have authorised us to share information with
- Carrier organisations delivering or collecting goods on our behalf
- Third parties supplying products or services on our behalf
- Financial organisations processing payments
We do not sell your information to anyone.
7. Your rights under GDPR
Under GDPR, you have the following rights:
- Right of access – to request details of the data we hold about you
- Right to rectification – to correct inaccurate personal data
- Right to erasure (“right to be forgotten”) – to request deletion of your data
- Right to complain – to raise concerns with a supervisory authority
- Right to withdraw consent – for marketing or other consent-based processing
Please note that some rights apply only in specific circumstances.
8. How to exercise your rights
If you wish to exercise any of your rights, please contact:
Data Privacy
High Seat Limited
Units 1–3 Grange Road Industrial Estate
Grange Road
Batley
West Yorkshire
WF17 6LN
Telephone: 01924 507050
Email: info@hslchairs.com
You will not be charged a fee unless a request is unfounded, repetitive, or excessive. If this is the case, we may charge a reasonable fee or decline the request. We will notify you if this applies.
To process your request, we may require proof of identity. This typically includes a photocopy of your passport or driving licence certified by a suitable professional (e.g., solicitor, accountant, bank) and a recent utility bill confirming your address.