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Cookie Policy

What are Cookies?

‘Cookies’ are small text files that are stored by your browser on your computer’s hard drive, mobile phone or other device you use to access websites.

Cookies can’t harm your computer. We don’t store personally identifiable information in the cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or can determine relevant products to show you when you’re browsing other sites.

You can manage your cookie settings through your web browser settings.

Please note, we use a cookie to remember your cookie preferences so this has a couple of consequences:

If you delete all your cookies you will have to update your preferences with us again.

If you use a different device, computer profile or browser you will have to tell us your preferences again.

What Cookies does HSL use on this site?

We use the cookies listed below which we consider important for users’ experience of our site. The information they provide us with help us to manage content, site performance and to improve all visitors experience on our website. We also use third-party cookies to allow us to improve the relevancy of our advertising and marketing activities.

Necessary Cookies

Necessary cookies enable core functionality such as page navigation and access to secure areas. The website cannot function properly without these cookies and can only be disabled by changing your browser preferences.

Cookie Name Purpose
Cookie Preference & Consent CookieControl
These cookies are used to remember a user’s choice about cookies on Where users have previously indicated a preference, that user’s preference will be stored in this cookie.
Trustpilot OptanonAlertBoxClosed


We use the independent review site Trustpilot to collect feedback on our service and products and link through to our page on Trustpilot from the HSL Website. The Trustpilot widget is displayed throughout your visit through our site using cookies.
Zendesk ( _zlcmid This allows live chat integration with the HSL Website to enable our customer car team to answer any queries you have via the live chat function. Blocking of disabling these cookies may limit or prevent you from being able to use the Live Chat tool.
Website Survey/ Survey Monkey survey-website-viewed


This cookie is used to determine if you have already viewed the HSL website/particular pages in order to only serve you the survey pop up once.
adiLP adiLP


The adiLP cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking.
Google 1P_JAR Google RECAPTCHA
Shopify shopify_s
We use Shopify to sell selected products through our website. Shopify is our ecommerce service partner and these cookies are used along with other Shopify cookies to allow us to provide this service to our users.


This cookie is native to PHP and enables the website to store temporary data on user sessions.

Analytics Cookies

We use Google Analytics cookies to help us improve our website by collecting and reporting information on how you use the website. The cookies collect information in a way that does not directly identify you. We use the following analytical cookies:

Cookie Name Purpose
Universal Analytics (Google) _ga







These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

This information helps us to improve both the website and your shopping experience.

It also helps us to make sure that our marketing is relevant to you and other users. Involves the creation of a unique ID that is used to generate statistical data and track users across devices and marketing channels. Data stored by these cookies and within Google Analytics can be seen by the relevant teams at HSL Chairs, Google and approved HSL Chairs suppliers. This cookie doesn’t show any confidential or personally identifiable information and will not store, save or collect any personal information.





Session cookie used to maintain an anonymous user session on the server. Response Tap helps us to understand where visitors that call our sales or support teams are arriving on our site from.

Marketing Cookies

We use marketing cookies to help us improve the relevancy of advertising campaigns you receive.

These cookies are set for re-marketing purposes, they help to ensure that third party ad networks serve ads that are relevant to you. If you opt out you may see the same number of ads as before, but they may not be as relevant when you opt out.

Cookie Name Purpose
Google Ads CONSENT



















The Google AdWords cookies are used to track sales and conversions delivered through our ads in the Google search and on the Google Display network, as well as assist with retargeting. Retargeting is done through anonymous targeting of ads across the Google display network.
Bing Ads ABDEF















The Bing Ads cookies are used to track sales and conversions delivered through our ads delivered through Bing, as well as assist with retargeting.
App Nexus ( anj





The App Nexus cookies helps us measure the sales and conversion on the site. This anonymous information is used to determine the value of sales and also helps us manage sales with our advertising partners.
Facebook _fbp










Used for measurement of on-site events to enable us to determine the effectiveness of our Facebook advertising.
Pinterest _pinterest_cm







Used for measurement of on-site events to enable us to determine the effectiveness of our Pinterest advertising.
Hotjar _BEAMER_FIRST_VISIT_zeKLgqli17986


These cookies allow HSL to study and analyse customer journeys by analysing customer activity on a page to improve the website customer experience using the Hotjar tool. These cookies do not include personal data other than a digital cookie id.
Double Click DSID



DoubleClick is a technology business owned by Google that delivers online advertising for HSL and enables us to tailor advertising which is relevant to you.


We use DoubleClick Adserving technology to deliver online advertising and for Tag Management along with Google Tag Manager for marketing purposes. When an advert is delivered on a web page or in an app, DoubleClick drops a cookie that records aspects of your behaviour on the website or within the app i.e. the time and date you saw the advert, what browser, website or app you were on. Your IP address will also be recorded and so will imply the country, region, town/city you viewed the ad from. DoubleClick cookies do not include personal data other than a cookie id. These cookies will be used to identify a Visitor for the audience creation and profiling and the Tag management system.


We may advertise on 3rd party websites and cookies are used to help us, our agencies and advertisers to see which websites you visit and the advertisements you click on and interact with for the purpose of measuring the efficiency of marketing. Each advertiser uses its own tracking cookies and the data taken is not transferable.


How do I change my cookie settings?

You can change your cookie preferences at any time by clicking on the ‘C’ icon. You can then adjust the available sliders to ‘On’ or ‘Off’, then clicking ‘Save and close’. You may need to refresh your page for your settings to take effect.

Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

You can also find out how to manage cookies on popular browsers below:

Google Chrome

Microsoft Edge

Mozilla Firefox

Microsoft Internet Explorer

Apple Safari

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit

We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for remarketing purposes – in other words to show you different products and services based on what you appear to be interested in. If you’d like to opt out, please go to the Network Advertising Initiative website.

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