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Supporting those who support us.

SSAFA (Soldiers, Sailors, Airmen and Families Association) is the UK’s oldest national tri-service military charity. Founded in 1885, SSAFA exists to relieve need, suffering and distress among the Armed Forces, veterans and their families; supporting their independence and dignity. It is now a century on from the end of the First World War, and the demand is increasing for the support and assistance that SSAFA can offer.

The values that SSAFA uphold are:

  • Understanding: Showing empathy. Giving a helping hand to those in need and distress.
  • Commitment: Professionalism. Being beneficiary-focused in all they do. Being accountable for their actions. Being open, transparent and acting in the interests of the people who use or need the charity’s support.
  • Fairness: Consistency in how SSAFA deal with people. Acting with integrity and not making moral judgements; not discriminating; promoting inclusivity and diversity.
  • Courage: Standing by what they believe when they need to challenge accepted wisdom. Trusting in their ability. Doing the right thing, however hard. Questioning actions not consistent with their values.

In November 2019, we were proud to donate £10 to SSAFA for orders placed between the 4th and 11th of November across all stores.

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